Early Access — 2026

See the whole operation.

Down to the idle court hour.

The operations layer for tennis academies. Motum brings scheduling, makeups, credits, and coverage into one place — and shows you what the gaps cost: idle court time in dollars, undersold weeks, unclaimed credits. Ask it a question, get a cited answer, and it drafts the fix. The decisions that reach your families still wait for one tap from you.

You're on the list. We'll be in touch personally.

See it run on your academy →

We'll reach out personally when your spot is ready.

Weather rule fired
Thunderstorms Thu 7–10am · courts 2 & 3 · 47 families affected
6:02 AM
Draft · personalized per family — preview 1 of 47
Hi {Parent} — heads up, AlSaah is closing courts 2 & 3 Thursday morning due to thunderstorms, so {Player}'s {Time} session is cancelled. Two makeup options open this week: {Slot A} or {Slot B}. Reply with one and we'll lock it in.
+ 42 more · all texts drafted, makeup slots pre-matched
One tap. Each family gets their own text.
Nothing sends without you.
47 texts sent · makeup slots assigned · 0 manual actions remaining just now

The most expensive court is the one nobody booked.

A Tuesday 2pm slot sits empty. A makeup credit goes unclaimed. A coach-out leaves a court dark for a week — and none of it shows up anywhere you'd think to look.

The tools you run on — CourtReserve, Playbypoint, Excel — store bookings. They don't tell you what an empty court cost you this month.

Your P&L is invisible until it's already spent.

// System note

An idle court at $50/hr adds up fast.
A single 2-hour slot sitting empty twice a week is roughly $800 a month — quiet, unbilled, and nowhere on a screen. You're running a serious operation on tools that were never designed to show you the money leaking out of it.

How It Works

See the truth. Ask it anything. Approve the fix.

01
See what's real
Motum shows you what's sold and what's idle — in dollars.
02
Ask it anything
Ask a question. It answers from your data, and cites the source.
03
Approve, then it sends
It drafts the action. Nothing sends until you approve.
The Intelligence Surface

Answers you can trust, because they show their work.

Motum reads your schedule the way you would, then answers in plain language — with the courts, families, and dollars behind every answer. It's a bounded surface: it answers about your operation, and it cites what it used. No guessing, nothing pulled from thin air.

You askWhich weeks are undersold?

Three weeks in March ran under 60% fill — about $4,200 in idle court time at your rate.

enrollment · 24 rows
Ask
Which weeks were undersold last month?

The weeks that ran below your fill target, each one broken down by day, court, and the revenue the empty hours would have carried at your rate.

Cited from: court schedule · your hourly rate
Ask
Who is holding credits they never used?

Every family with an unclaimed makeup or credit, matched to the open slots this week that would let them use it before it lapses.

Cited from: makeup ledger · open court time
Ask
Where am I short on coverage?

Sessions with a coach out or a double-booked court, ranked by how many families they touch — surfaced before a parent notices.

Cited from: staff calendar · roster

Every recommendation arrives as an editable draft, over SMS or email, in your voice. Nothing sends without your one tap.

Integrations

Motum's agents work on top of the tools you already run on. Nothing to rip out — nothing new to learn.

WhatsApp
Club Automation
Google Sheets
GoHighLevel
Microsoft Excel
SMS
Before you ask

The questions operators ask first.

Do I have to switch off CourtReserve, Playbypoint, or my current system?

No. Motum works on top of the tools you already run on — it reads from your schedule and sends through the channels you already use. Nothing to rip out, and nothing new for your front desk to learn.

Does anything get sent to families without me seeing it first?

Never. Motum drafts everything — makeup texts, cold-lead follow-ups, coverage messages — and holds them for you. Nothing reaches a parent until you tap approve. Every message that goes out under your academy's name is one you signed off on.

How does Motum actually reach families?

When a message is the right fix, it goes out over SMS or WhatsApp, personalized to the family rather than mass-blasted — and only after you approve it. But messaging is the last step, not the point: most of what Motum does is show you the operation and draft the fix.

Is my data — and my players' — safe?

Yes. Everything is encrypted in transit and at rest, messaging runs on Twilio with consent and one-tap opt-out built in, and information about minors is handled with heightened care — never sold, never used to train models. Full detail on our security page.

What kind of academy is Motum built for?

Single-location tennis academies — the founder-operators still coaching on court, managing staff, and answering every parent email at night. If the operation runs on you, that's exactly who we built this for.

How do I get started, and what does it cost?

Motum is onboarding a small founding cohort for 2026. We set pricing with each academy in that first group and walk through it live on your call — no commitment to book, and no pitch. The fastest way in is to book a walkthrough or join the waitlist.

From the founder

The person running a tennis academy is usually the same person coaching on court, hiring staff, and answering parent texts at 9pm. That's backwards — the work that keeps the academy running shouldn't wait on you to be awake for it.

I built Motum to hold that layer: it drafts the messages, matches the makeups, and catches the follow-ups before they go cold — then waits for your one tap before anything sends. You stay in control. You just stop being the bottleneck.

AC Ashton Crook Founder, Motum
Who It's For

Built for the operator who is the operation.

Motum is built for single-location tennis academies — founder-operators who are running the program, managing staff, and somehow still answering every parent email personally.

If your operation runs on you, Motum is built for you.

Founding cohort — 2026

Early access is limited.

No commitment. No pitch. Direct input into what gets built.

We'll reach out personally when your spot is ready.