The operations layer for tennis academies. Motum brings scheduling, makeups, credits, and coverage into one place — and shows you what the gaps cost: idle court time in dollars, undersold weeks, unclaimed credits. Ask it a question, get a cited answer, and it drafts the fix. The decisions that reach your families still wait for one tap from you.
You're on the list. We'll be in touch personally.
See it run on your academy →We'll reach out personally when your spot is ready.
A Tuesday 2pm slot sits empty. A makeup credit goes unclaimed. A coach-out leaves a court dark for a week — and none of it shows up anywhere you'd think to look.
The tools you run on — CourtReserve, Playbypoint, Excel — store bookings. They don't tell you what an empty court cost you this month.
Your P&L is invisible until it's already spent.
An idle court at $50/hr adds up fast.
A single 2-hour slot sitting empty twice a week is roughly $800 a month — quiet, unbilled, and nowhere on a screen. You're running a serious operation on tools that were never designed to show you the money leaking out of it.
Motum reads your schedule the way you would, then answers in plain language — with the courts, families, and dollars behind every answer. It's a bounded surface: it answers about your operation, and it cites what it used. No guessing, nothing pulled from thin air.
Three weeks in March ran under 60% fill — about $4,200 in idle court time at your rate.
enrollment · 24 rowsThe weeks that ran below your fill target, each one broken down by day, court, and the revenue the empty hours would have carried at your rate.
Every family with an unclaimed makeup or credit, matched to the open slots this week that would let them use it before it lapses.
Sessions with a coach out or a double-booked court, ranked by how many families they touch — surfaced before a parent notices.
Every recommendation arrives as an editable draft, over SMS or email, in your voice. Nothing sends without your one tap.
Motum's agents work on top of the tools you already run on. Nothing to rip out — nothing new to learn.






No. Motum works on top of the tools you already run on — it reads from your schedule and sends through the channels you already use. Nothing to rip out, and nothing new for your front desk to learn.
Never. Motum drafts everything — makeup texts, cold-lead follow-ups, coverage messages — and holds them for you. Nothing reaches a parent until you tap approve. Every message that goes out under your academy's name is one you signed off on.
When a message is the right fix, it goes out over SMS or WhatsApp, personalized to the family rather than mass-blasted — and only after you approve it. But messaging is the last step, not the point: most of what Motum does is show you the operation and draft the fix.
Yes. Everything is encrypted in transit and at rest, messaging runs on Twilio with consent and one-tap opt-out built in, and information about minors is handled with heightened care — never sold, never used to train models. Full detail on our security page.
Single-location tennis academies — the founder-operators still coaching on court, managing staff, and answering every parent email at night. If the operation runs on you, that's exactly who we built this for.
Motum is onboarding a small founding cohort for 2026. We set pricing with each academy in that first group and walk through it live on your call — no commitment to book, and no pitch. The fastest way in is to book a walkthrough or join the waitlist.
The person running a tennis academy is usually the same person coaching on court, hiring staff, and answering parent texts at 9pm. That's backwards — the work that keeps the academy running shouldn't wait on you to be awake for it.
I built Motum to hold that layer: it drafts the messages, matches the makeups, and catches the follow-ups before they go cold — then waits for your one tap before anything sends. You stay in control. You just stop being the bottleneck.
Motum is built for single-location tennis academies — founder-operators who are running the program, managing staff, and somehow still answering every parent email personally.
If your operation runs on you, Motum is built for you.
No commitment. No pitch. Direct input into what gets built.
We'll reach out personally when your spot is ready.